Start with practice areas and service locations
The intake helps identify the firm’s practice areas, service geography, existing website, advertising accounts, and the goals that matter. Draft content should reflect verified firm information.
Review every public claim
AI can assist with structure and first drafts. The law firm must review attorney biographies, practice claims, disclaimers, and advertising content against its applicable professional rules before publication. Kingpin does not provide legal ethics advice.
Measure only configured outcomes
Call, form, and case tracking depend on approved integrations and a defined measurement process. We will not claim signed-case attribution until it is implemented and verified.
Frequently asked questions
Can you guarantee a certain number of cases?
No. Marketing outcomes depend on market conditions and many factors outside our control.
Who approves legal advertising copy?
The law firm reviews and approves public claims and advertising before launch.
Can campaigns target a specific practice area?
Campaign and landing-page plans can be organized around the firm’s selected practice areas and approved service locations.
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